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CRAFT A STRONG BUSINESS
The 3 Stages That Turn a Craft Hobby Into a Real Business
📅 February 9th, 6 PM PST
If you make things with your hands and want your work to finally pay you, this live workshop will show you what's missing and what to fix next.
- Live workshop
- play included
- Limited seats
THIS WORKSHOP IS FOR YOU IF…
You love your craft but still feel stuck financially
You've sold a few things, but growth feels inconsistent
You're not sure what to make, who to sell to, or how to find buyers
You've invested time, tools, and effort but the business side feels unclear
You believe your craft could support you, but it hasn't yet
This is not about working harder.
It's about building something strong enough to last.
MOST CRAFT BUSINESSES DON'T FAIL BECAUSE OF TALENT.
They stall because the maker never learned how to:
01
Price correctly
02
Focus on the right products
03
Build demand before building more inventory
04
Move from "side money" to sustainable income
You don't need more hustle.
You need a clearer structure.
THE FRAMEWORK
THERE ARE ONLY THREE STAGES OF A CRAFT BUSINESS
1
You pay for your hobby
2
Your hobby pays for itself
3
Your hobby pays you
Most people are stuck between stages and don't know why.
In this workshop, Joe breaks down:
How to identify your current stage
What actually moves you to the next one
The mistakes that keep people spinning in place
Once you see it, you can't unsee it.
Your Instructor
Meet Joe Meling
Joe started his craft business in a borrowed garage.
Through leatherwork, he built:
A profitable online brand
A brick-and-mortar shop
A business that supports his family and team
He's helped other makers:
Replace second jobs with craft income
Turn side hustles into reliable businesses
Move from guessing to clarity
This workshop isn't theory.
It's the exact framework Joe used and now teaches.
CLEAR OUTCOMES
WHAT YOU'LL LEARN
The 3 stages every craft business must pass through
Why talent alone doesn't create income
How to stop guessing what to make and sell
What's actually holding your business back right now
The next logical step for your situation
This is not a motivational talk.
You'll leave with direction.
THE EXPERIENCE
WHAT TO EXPECT
Live, instructor-led workshop
Real examples from craft businesses
Practical teaching you can apply immediately
Replay available if you can't attend live
No fluff. No pressure. Just clarity.
THE INVESTMENT
Join the Live Workshop
📅 February 9th, 6 PM PST
Most people are stuck between stages and don't know why.
$47
One clear session that can save you months or years of trial and error.
Live access + replay included
At the end of the workshop, Joe will also share:
What deeper support can look like
Who 1:1 coaching is (and isn't) a fit for
How to continue building with community if timing isn't right
No pressure to join anything. Just options, if you want them.
You don't need permission to take your craft seriously.
If you believe your work could become more than a hobby,
this workshop is your next step.
Frequently Asked Questions
Is this only for leatherworkers?
No. This is for anyone building a business from a hands-on craft.
What if I can't attend live?
You'll receive the replay.
Is this for beginners or established makers?
Both. The framework meets you where you are.
Is there a sales pitch?
No pressure. Coaching is shared as an option, not an obligation.